The exponential growth of social media has a profound impact on the way we find, interact and engage with our customers, partners and employees. How does this affect MDM and the systems and processes that integrate or influence social media? in the MDM process?
There are two very opposing schools of thought.
On the one hand, social media is truly personal. And should be kept completely away from the business world. Others see social media as fair game. and trying to leverage social media for unwanted marketing efforts. Using social media as a lever is between shoulder and shoulder.
First of all, this content is not entirely private and only covers “news” such as what you had for dinner or what you “liked” Justin Bieber. It’s a medium for ideas, news, professional development and business. It is another form of communication such as email address, blog, telephone and postal mail and can be fully used for professional, business and personal matters. Viewed as a marketing opportunity, 2011 should look at social media as a way to connect with customers. Potential customers, suppliers or other collaborative partners
The challenge for many MDM applications is the classification of roles. displayed by various participants or social media groups.
Like Google Circles or LinkedIn Groups, the ability to follow groups, participants, and how groups are used should be redefined as a social MDM. Each participant is looking for different information and not all. what the company publishes Organizations must manage, categorize and brand not only external entities and identities. but also social media partners.
Just like individuals and organizations have a common official email ID. (email@example.com) An organization’s email ID is the social media presence of individuals and organizations. Each participant has a different motive and role. An appropriate social MDM strategy revolves around managing intrinsic identities/roles as well as extrinsic identities. The problem with the current state of social media is that message filtering/categorization has limited use. Due to the different needs of different participants
If you purchase or use any of these products
You may be interested in product updates. Other training materials, etc. If you are trying to rate different sellers. for products or services You may be looking for a description of the attributes. On the other hand, if you are a shareholder. Are you looking for important news or updates on financial results? Companies should improve internal role differentiation (e.g. separate Twitter accounts by purpose) to better target social media audiences. It’s nice to be able to filter Twitter based on the type of news you’re interested in. (Which may be available in the future) too current information. Especially if you follow or become friends with a lot of people. It can be overwhelming and cause you to forget something that really interests you. easily
If you try to send spam to sell other products You will fail your social media strategy.
If you can differentiate between your audience and what they are really looking for. You can be successful with your social media strategy.
How does this affect MDM? Social MDM is still in its infancy. And how to integrate it into your MDM strategy is still an ongoing process of trial and error. But here are some key elements to make Social MDM successful:
(1) Used for sentiment analysis – not important for MDM-based meta manipulation.
(ii) include mechanisms to engage participants in social media/role-based relationships of your partners (customers, partners, suppliers, competitors);
(3) Accurate and clear identification methods for each participating group. (current customers supplier customers Potential customers, suppliers, potential employees friends/followers of those relationships)
and (iv) monitor interests and attitudes within a social group. and include these groups as entities in your MDM activities, and ensure proper communication is used when interacting with such groups.