Fashion Valley Mall is never standing still. San Diego’s largest and most upscale shopping center continues to evolve with new store openings, brand expansions, and major real estate developments that are reshaping the Mission Valley location for years to come. Here’s a roundup of the latest updates on new and upcoming Fashion Valley Mall stores in 2025.
Recent New Arrivals
Several exciting brands have opened or expanded at Fashion Valley in recent months. Christian Louboutin, the iconic French luxury footwear brand known for its red-soled shoes, recently opened a dedicated boutique — a major addition to the mall’s luxury lineup. Italian lifestyle brand Golden Goose has also opened its doors, bringing its signature hand-finished sneakers and apparel to San Diego for the first time in a standalone store. Australian favorite Princess Polly, Aritzia, Zimmermann, and Kurt Geiger have also joined the roster, each offering exclusive or limited availability within the San Diego market.
Prada’s Reimagined Store
One of the most talked-about developments at Fashion Valley is the beautifully reimagined Prada boutique. The redesigned store features a contemporary interior reflective of the brand’s global flagship aesthetic, representing Prada’s commitment to the San Diego market and reinforcing Fashion Valley’s status as a true luxury destination.
JCPenney Closure & Luxury Apartment Development
In a significant real estate development, the JCPenney anchor space at Fashion Valley is set to close in Fall 2025. Following an announcement made in May 2024, the former department store footprint will be redeveloped into luxury apartments. This mixed-use transition reflects a broader trend in American retail real estate, where underperforming anchor department stores are being replaced with residential uses to drive foot traffic and increase the overall vitality of the center.
Forever 21 Closes Permanently
In March 2025, Forever 21 permanently closed its Fashion Valley location as part of the brand’s broader restructuring. This space is now expected to be repositioned with a new tenant that better aligns with Fashion Valley’s increasingly upscale retail mix.
What to Expect Through 2026 and Beyond
Fashion Valley’s ongoing renovation — originally announced in 2019 and inspired by San Diego’s relaxed lifestyle — continues to add public spaces, improved landscaping, outdoor dining lounges, and updated water features throughout the center. Simon Property Group has made clear its commitment to keeping Fashion Valley at the forefront of luxury retail in Southern California, and the continued influx of premium global brands suggests the mall’s evolution is far from over.
For shoppers and fans of Fashion Valley Mall, 2025 is shaping up to be one of the most dynamic years in the mall’s history. Stay up to date on new store openings by checking the official Simon Property Group website or subscribing to Fashion Valley’s newsletter for the latest announcements.
Plan Your Visit
Fashion Valley Mall | 7007 Friars Road, San Diego, CA 92108 | Phone: (619) 688-9113. Monday–Saturday: 10 AM – 9 PM | Sunday: 11 AM – 7 PM. Accessible via San Diego Trolley Green Line (Fashion Valley Station). Free parking available.
